I think it's fair to say the Wainwrights On The Air (WOTA) scheme has become a big success. At the start it was probably true that the main participants were existing Summits On The Air (SOTA) enthusiasts who appreciated the opportunity to make more of their Lake District excursions by activating the hills they would otherwise have walked past on their way to a SOTA summit. But recently several local amateurs have got started specifically in WOTA chasing and activating. There has even been a request for a list of the easiest Wainwrights to climb! There isn't an award for that, but it does suggest that WOTA is encouraging people to get out on the hills who were not previously enthusiastic fellwalkers and I think that is one of the best possible outcomes for the scheme.
It's a pity, though, that no-one offered to design a nice award certificate for the scheme, which the Workington Radio Club was then going to get professionally printed. The ones I made using a free online certificate maker and print on our cheapo HP multifunction printer (with expensivo ink cartridges) look a poor reward for all the time and sweat that has been expended earning them. I always have a fight getting them to print correctly anyway, so having some professionally printed certificates would have saved me a lot of hassle.